09 May, 2011

Happy Birthday Lunch

Two years ago, I quit my job and took a leap of faith. I didn’t have a “backer”, a parent company, or any money behind me. I got a line of credit and I jumped because I believed in what I was going to do, and more importantly I believed in the people I was going to do it with. It was the scariest, most sobering, humbling, and exciting thing I’ve ever done.
 
I realize now that you can’t have an experience like that, without having it change you as a person. It makes you think about what’s important and how you want to try to do things. I’ve also learned in the past few years that starting a business that way is hard. However, after two years I can’t imagine having done it any other way. 
 
As a business woman I am motivated by making things, and I believed that through all of the things I’ve learned, Trials, tribulations, successes and probably most importantly - mistakes that this wasn’t just a business, it was an idea I believed in. It was a new way of doing things. I found myself in the middle of a dot com deadpool in the early 2000’s. I clawed tooth and nail to stay in the digital business, because I loved it. In 2003 I went into advertising and I learned a lot. Some experiences were incredible, some were horrible, some heartbreaking, it was all of them however that made lunch, lunch. 
 
I had the pleasure and the honor of having people around me who believed we could do something new. They took a chance with me, and on me and that is what I think is the most incredible part of it being lunch’s second birthday. Because lunch isn’t just me, or Lily, it’s all of us together. I’ve gotten over the fact that it sounds cliché, because it’s true. We really do love what we do, which is why we do it. I think if we were motivated by anything other than that we’d be a bunch of different people, called something else and we probably would never have met each other. But we did. A collection of people who (for the most part) two years ago had never met one another. These were some of the best people I know and I thought, what if I could put them together, what would happen? What amazing things could be made. I’m proud to say, a lot. Not only the work, but the moments, the excitement, the ideas – what all of this should really be about. 
 
I am a producer by trade. As a producer we hold together the details, we stick handle things when the team needs it and we coach and drive it home. The real stars are the ones doing the work. So I wanted to include some of their comments about being a part of Lunch.
 
"It's exciting to be a part of a respected family that shares the same passion to their craft - willing to collaborate, inspire, share and support to make ideas and executions more successful."
 
"Being in Lunch gives you more opportunities to work with your strengths by means of collaboration." 
 
"Lunch is a family"
 
I love what I do, I love the people I work with. I love our clients. I probably love my craft more than I ever have. As Max Fischer would say, “Find something you love and then do it for the rest of your life”. That’s a great motivator.
 
After spending almost a week with many members of what has become the lunch network I realized we’ve succeeded. We’ve built something different. Our clients, the network, our friends, we want to thank you for supporting us, believing in us and trusting us with your work. We look forward to seeing where the next 2 years will take us. Most of that direction is really something we’ll find out from our clients and each other and that's what we find most exciting.
 
Thank you. 
 
- Amy Miranda

Tags:
amy miranda