10 February, 2010

FITC: Producing Creative: Playing for keeps in a global digital playground

Finally firmed up all of the speakers for the panel at FITC this year. If you haven't already bought a ticket, you should, it's shaping up to be a great event.
 
I'm doing something a little unconventional (of course) and moderating and also taking part in the panel, I'm absolutely thrilled and honored to have assembled a great panel of individuals and i'm lucky to say good friends for what I think is going to be a really interesting, and lively discussion. Ideally, I'd like for it to feel like people in attendance are actually present within one of our conversations. It's also a chance to talk about what it is to produce creative, by some of the best people I could think of.
 
David Eriksson is both Creative Director and CEO of North Kingdom
 
Jason Zada, Director, Digital Evangelist and former founder and ECD of Evolution Bureau (EVB), creator of "Elf Yourself" - (He hates when I say that).
 
Adrian Gunadi Associate Creative Director of Production at Birthplace Inc., a start-up that specializes in product, content and media property development. 
 
Producing Creative: Playing for keeps in a global digital playground
With expectations getting higher and technology becoming more accessible, the heat is on Producers to make magic. This panel will be discussing the art of creative production. Even though it looks like we're spinning plates, there is in fact an order to things. Is there a process? What’s the right way to execute digital and broadcast production together? What leads what? Is there a formula for success? And what happens when you throw in even more plates to spin outdoor, ambient, print, events? 
 
This diverse panel of seasoned integrated production talent will step inside the business of creative production with a look at what works, what doesn't and where it's all headed.

Tags:
amy miranda, directors, fitc, jason zada, lunch, press