We were absolutely thrilled to have been let loose on the Burt's Bees brand by Clorox Canada to create the Adopt A Bee Initiative. This was a true Lunch Network production.  Amy Miranda worked with Clorox to assess the requirements and come up with an all star team leading the charge. Coming up with an original concept which would enable people to really interact with the personality of the brand. Working with Sajak&Farki who took the lead on strategy, design and development while artists like Alex McLeod and Clara Venice contributed Burt's themed content. We wanted to entice and delight visitors to adopt their very own Bee. Because Bee conservation is so important to Burt's we felt it was critical to create something which made the Bee the hero. Literally. Users are invited to "Adopt A Bee" and through direct communications over the course of the campaign interact, download paper crafts, art work, music, and even a recipe all showcasing the magic and wonder of Bees. Not to mention the amazing Burt's products they help to create. 
We are overjoyed at the response and hope you will adopt your very own bee today.