22 June, 2015

Green Works : Life’s Glorious Messes

We are thrilled to have been a part of creating and producing Green Work’s “Life’s Glorious Messes” campaign for our friends at Clorox Canada. The brand was seeking to do something which would encourage mess, and showcase the efficacy of Green Works products. We have actually used Green Work’s products since before we were working on the brand, so we spent a lot of time reviewing research and strategizing with the team at Clorox about the right way to tell this story.  

What could be better than reminding our audience that it’s okay to make a mess, it’s glorious in fact, because Green Works can clean it up. No worries. It’s naturally derived, and it works.

A campaign that uses video to tell the story we’re looking for our audience to extend, by sharing their Life’s Glorious Messes on TryGreenworks.ca. Our audience can share moments through their social channels using the hashtag #gloriousmesses and feature content on the site.

Please remember to share YOUR Glorious Messes on your social networks.  Here’s to #GloriousMesses.

Special thanks to the brand whole team including Elaine, Laura, Shahbaz, Anna, Vanessa, Diana, Matt & Peter.  Working in such a collaborative way made this magic happen!


The team was large and we’re so proud of the work!

Client: Clorox of Canada

Agency: Lunch Inc.

Strategy: Lunch Inc, Sajak & Farki

Integrated Creative: Lunch Inc, Sajak & Farki

Copywriters: Amy Miranda, Paul Bazay, Kevin Foley

Digital Production: Sajak & Farki, Lunch Inc,

Music & Sound Design: Six Degrees Music & Sound

Live Action Director/Writer: Kevin Foley

DOP: Vinit Borrison

Editorial: Saints

Online: RedLab

launch project

Network Contributors:
Amy Miranda
Sajak & Farki
Six Degrees

strategy, creative direction, agency, digital, campaign, video, film, green works, clorox