When Brita came to us about developing a new campaign for TV, we were excited to help. It wasn't only a chance to talk about a product we love and use but to talk about sustainability, a great cause and how even a little thing, can make a big difference.
The timeline was fast, the brief was big and the objectives were clear. It was a treat to bring together a team to develop creative to tell a story, and start a conversation with consumers. We worked directly with Brita of Canada not only to develop the creative to do everything they set out do, but to produce it.
We're really proud of this project, it was an amazing experience working with the team at Clorox/Brita and the collaboration is evident in the work.
Creative Agency/Production House: Lunch
Executive Producer/CD/Account Management: Amy Miranda
Writer and Director: Noah Levenson
Director of Photography: Nick Haight
Line Producer: Natalie Urquhart
Editorial: Saved Ground
VFX/Online: House Special
Sound + Music: SixDegrees
Matte Painting: Nabil Elsaadi