15 May, 2017

Venus Fest - Venus Rising.

When we heard about Aerin Fogel's (aka Queen of Swords) celebration of feminism we got really excited about it. Being a 100% independent female owned & operated company (for 8 YEARS!!!) is something we know a lot about. So when we had the opportunity to help build the brand, create a marketing & social strategy for what many people are already calling "Lilith Fair 2.0" we grabbed at it. Well, Amy grabbed at it. Because, well, Amy.  She is known for getting the job done (like Big Daddy Kane, as they always say) and she immediately got to work on ideas for how to introduce a new feminist brand to market, in a year where, well, let's be honest. Women are more united and fired up than ever before. Who better to strategize how to mobilize and communicate than Amy? 

We aren't just excited about Venus Fest because of what we were able to contribute to the marketing and campaign, but we're excited as participants. Feminism is often misunderstood so we felt it was best not to assume anything, and get some of the facts of Feminism to our audience. For those who already know, remember and honor how we got here. For those of us who don't know, hopefully we spark an interest, or a connection. This festival is as much about being a feminist as it is being an ally. Allies Welcome was an important part of the campaign. Inclusion and intersectional feminism were important. 

Because this is an audience of DIY, and maker culture, we wanted to invoke that feeling with how we evolve the campaign, and build our community. The festival is collaborative by nature, and it was important to Aerin that we were able to keep everything as welcoming, healing and positive as possible. 

Heaven knows we all need it. 
We'll continue to share as the summer progresses. 

This is just the beginning. 

VENUS FEST logo & collage art was created by Kamee Abrahamian 

launch project

Network Contributors:
Art Machine
Avery Plewes

Tags:
aerin fogel, feminism, feminist, festival, music festival, social media campaign, toronto music, venus, venus fest

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