08 January, 2018

Lunch commits to Free The Bid

We are so thrilled to announce that we have pledged to Free The Bid. We have always believed in diversity but now we're making it official. 
We're commited to doing everything we can to help to support female creators to bring their storytelling capabilities to wider audiences.

About Free The Bid

The whole corporate world needs to fix its diversity issue – because it’s the right thing to do, but also because it’s a good idea for business. If creativity can be described as “thinking outside the box,” then it would seem obvious that diversity would only increase creativity. Embracing multiple genders, races, sexual orientations… all of these are important because they help to make companies and brands more creative, empathetic and representative of their customers and of society at large.


Because women are more than half of the world’s population, and half of the creative voices! We can’t afford to miss out on HALF of the creative pool. Women are the number one consumer group and make for 85% of product purchase decisions. We need more nuanced work that speaks to them. Cultural misrepresentations of women are perpetuated by an overabundance of male storytelling. Women directors will organically change the way women are represented in advertising, to the benefit of our mothers, our sisters and our daughters.
Giving women a voice in advertising can help female directors across all platforms. Many male directors sustain a regular income through commercials which allows them to pursue and develop long-term feature and TV projects. Women directors don’t have that privilege, and their numbers begin to drop after film school and remain low.

Although this idea doesn’t solve all the much needed aspects of diversity in the workplace, it can make a significant and important impact very quickly – 50% of the world is severely underrepresented in our industry overall. When race factored into the equation, the numbers just get worse. If half the agencies in the country start to request women directors, the market will have to adjust, and then we will have a much more varied perspective behind the cameras.

If you’re taking the pledge please see this as an opportunity to diversify your bids in other ways too. FREE THE BID believes in the importance of the perspectives of people of color, members of the LGBTQI community, and any population under-represented in advertising & media.

Read more about the Pledge here

We're in amazing company, find out who else is in. Click here

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