Those of you who know Amy know, that she enjoys a good story. Lunch's founder Amy Miranda, has been confirmed to speak at NXNEi (June 14-16) and will be discussing The Lost Art of Storytelling. Amy believes that without a story, there's nothing to produce and on the heels of just wrapping up a semester teaching Interactive Storytelling @ Centennial College, she'll be discussing the lost art of Storytelling at NXNEi.
The Lost Art of Storytelling
Humans have been telling stories for thousands of years, but the earliest mode of communication was oral, supported by hand gestures and expressions. Over time visual mediums were introduced to help tell stories as well. While the art of the storyteller has persisted over generations, the interactive world is often quick to re-invent the wheel, or loses site of the fundamentals in the quest to develop new ways to make the consumer an active part of the story.
What can we learn from the people who carry on the basics of oral storytelling, be they radio hosts, comedians or anyone else who still relies on their words, sounds and movements to tell a tale? A mix of old and new will aim to take you back to the basics in an attempt to inform your visions for new narrative forms.
We're pretty excited about FITC in Toronto this weekend. Not only are we thrilled to be sponsoring a special Saturday night installment of Inter-action (For details go to Inter-Act.ca along with lunch family members,Fatbox, Pixelpusher and STEM - but we're thrilled to be a studio sponsor of FITC along with our partners atRelish
Lunch's founder Amy Miranda will be doing double duty as a panelist & moderator with North Kingdom's David Eriksson, Tool's Jason Zada, Birthplace's Adrian Gunadi and TBWA Vancouver's Jennifer Mete in her panel on Producing Creative in the Global Digital Playground
We also seem to be out in full force this year judging the FITC Awards show with: Andrew Harris, Pixelpusher, Nathan Jurevicius, Narwhal/Lunch, Amy Miranda, Lunch, Adrian Busschaert, SociMedia, and Dayton Pereira of Indusblue being included among the many judges.
We're excited that 95% of the lunch family will be in town for FITC this year!
Looking forward to seeing everyone in the next few days. It's been a big year for digital and we're all looking forward to celebrating it with you!
What will the future of advertising look like? The answer depends on whether or not traditional advertising agencies truly embrace the power of digital to reach consumers and build brands in new, exciting ways. 'The Last Advertising Agency on Earth' is a film is about what might happen if they don't.
So, this year i'm really excited about FITC. I'm lucky enough to have put together what I think is going to be a pretty exciting discussion.
I wanted to assemble a group of people who would be able to have a conversation, rather than a typical panel discussion and I feel really thrilled to say, I have.
Producing Creative: Playing for Keeps in a Global Digital Playground
With expectations getting higher and technology becoming more accessible, the heat is on Producers to make magic. This panel will be discussing the art of creative production. Even though it looks like we're spinning plates, there is in fact an order to things. Is there a process? What’s the right way to execute digital and broadcast production together? What leads what? Is there a formula for success? And what happens when you throw in even more plates to spin outdoor, ambient, print, events?
This diverse panel of seasoned integrated production talent will step inside the business of creative production with a look at what works, what doesn't and where it's all headed.
David Eriksson, CD and CEO of North Kingdom, Adrian Gunadi, ACD of Production, Birthplace, Myself, Founder & President of Lunch, and Jason Zada, Director, Digital Evangelist and former ECD of EVB.
Looking forward to seeing you there.
If you have any questions or topics you'd like us to touch on shoot me a note.
Finally firmed up all of the speakers for the panel at FITC this year. If you haven't already bought a ticket, you should, it's shaping up to be a great event.
I'm doing something a little unconventional (of course) and moderating and also taking part in the panel, I'm absolutely thrilled and honored to have assembled a great panel of individuals and i'm lucky to say good friends for what I think is going to be a really interesting, and lively discussion. Ideally, I'd like for it to feel like people in attendance are actually present within one of our conversations. It's also a chance to talk about what it is to produce creative, by some of the best people I could think of.
David Eriksson is both Creative Director and CEO of North Kingdom
Jason Zada, Director, Digital Evangelist and former founder and ECD of Evolution Bureau (EVB), creator of "Elf Yourself" - (He hates when I say that).
Adrian Gunadi Associate Creative Director of Production at Birthplace Inc., a start-up that specializes in product, content and media property development.
Producing Creative: Playing for keeps in a global digital playground
With expectations getting higher and technology becoming more accessible, the heat is on Producers to make magic. This panel will be discussing the art of creative production. Even though it looks like we're spinning plates, there is in fact an order to things. Is there a process? What’s the right way to execute digital and broadcast production together? What leads what? Is there a formula for success? And what happens when you throw in even more plates to spin outdoor, ambient, print, events?
This diverse panel of seasoned integrated production talent will step inside the business of creative production with a look at what works, what doesn't and where it's all headed.
contact: 416-823-1334 | lunch inc. 61 stafford street toronto, ontario m6j 2r7, canada
