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showing posts tagged with: Inter-action
Lunchentach
May 25th, 2010
This, comes the first in our series of Lunchentach. An opportunity for members of the lunch network to "officially" provide commentary on anything they'd like pertaining to the world of integrated production. First up, as usual it's me, because everyone else is too busy making stuff.
Talking about digital is our favorite thing next to making stuff. Training and educating people on best practices is something the entire lunch network takes very seriously. We're a network of close to 100 developers, and I can assure you that harnessing that brainpower can be a challenge, mostly because there's so much to know, and because they've been in the game for decades, it's important to share, because not one person can know everything there is to know.
At the end of the day we're in the business of production, and having been in that business specifically for the past 12 years - there's something I get asked - a lot.
What does it take to get up to speed? How does one make the transition? Recently I was asked that very same question by Promax|BDA. The article will be appearing soon, but in the interim here's the unedited response I provided to that question.
The transition to digital, or any new skill set is daunting. I think with digital it seems more daunting because of the role of technology. There’s been a lot of negative connotations to the digital space and the medium in general has unfortunately been oversaturated with people communicating that the transition is difficult, that people will be “left behind” or there’s an implication that if you don’t have experience in one area you can’t possibly transition to another. To me, that’s not a reality. Making the transition to anything new requires one thing: Passion. A real interest in learning. I can say that because although I’ve been in this business since it became a business, I learned as I went. I didn’t wake up and have the skills, I wasn’t taught them in school, in fact, I wasn’t mentored by any one person. Ever. I think that’s why I’ve concentrated so much on training, sharing the things I’ve learned so that other people can hone it, and make it better, and not have to go through the same challenges I did. My entire career has been a transition. I began thinking I wanted to do one thing, and specializing, to exploring different roles and learning about what I liked and what I didn’t. I asked a lot of questions, and I always encourage people to do the same. If you can’t find resources or people who are willing to help, it just means you should keep looking. People who approach the digital shift or next generation with a closed fist will be left behind, the future of the next generation of marketers is in transparency. I’ve seen too many good ideas, suffer, and in effect suffocate because people held on too tight. It’s really a balance, and whether we always are cognoscente of it or not, marketing is an art, and it’s about that balance between art and commerce. It’s about thinking differently, and taking risks – conversations. In terms of skills it’s about agility, and again a keen interest. Being adaptable and wearing different hats is critical, because everything is really becoming more efficient. So it’s about finding those efficiencies and developing solutions based on that. That’s a skill set that a lot of people have, when I do training and consulting with my clients about making the shift, whether it’s shifting the operational structure, or themselves it’s about knowing what you’re interested in doing and identifying what parts you don’t know. It becomes simpler to backfill. It’s about demystifying all of the unknowns. Most people, figure out quite quickly that they’re not missing the kind of skills they thought they were. You can’t teach people that, people are either interested or they aren’t. The next generation marketer is required to think about everything holistically, not elements individually, So when making the transition I think it’s important to be able to identify people who are thinking that way in what they do currently, and if you’re looking to learn attaching yourself to those people or companies is a great way to learn. You may not necessarily end up working directly with those people, but you can spend time with them. That happens a lot in my business, where people will ask to spend time with me, shadowing, taking part in industry functions or just talking. To me, that’s the best thing to do, is create a network where there’s a trade of knowledge happening, it’s been critical to what I do, and it’s where great ideas and new thinking is born. It’s like a nebula of ideas when you get enough smart people together and share knowledge. You can be a “traditional” marketer, or a “digital” marketer, or a designer, or a broadcaster but the soft skills are the same. It’s the application of those skills that’s different. I think people become daunted by the transition, to me it’s about being excited about it, if you’re not learning or engaged in what might be coming next, I can’t imagine still wanting to be in this business. Our currency is ideas, you can’t be left behind when that’s your focus.
- Amy Miranda
Copyright © Amy Miranda / Lunch Inc. 2010. All Rights Reserved.
Lunch and Inter-action @FITC
April 21st, 2010
We're pretty excited about FITC in Toronto this weekend. Not only are we thrilled to be sponsoring a special Saturday night installment of Inter-action (For details go to Inter-Act.ca along with lunch family members,Fatbox, Pixelpusher and STEM - but we're thrilled to be a studio sponsor of FITC along with our partners atRelish
Lunch's founder Amy Miranda will be doing double duty as a panelist & moderator with North Kingdom's David Eriksson, Tool's Jason Zada, Birthplace's Adrian Gunadi and TBWA Vancouver's Jennifer Mete in her panel on Producing Creative in the Global Digital Playground
We also seem to be out in full force this year judging the FITC Awards show with: Andrew Harris, Pixelpusher, Nathan Jurevicius, Narwhal/Lunch, Amy Miranda, Lunch, Adrian Busschaert, SociMedia, and Dayton Pereira of Indusblue being included among the many judges.
We're excited that 95% of the lunch family will be in town for FITC this year!
Looking forward to seeing everyone in the next few days. It's been a big year for digital and we're all looking forward to celebrating it with you!
inter-action toronto march
January 31st, 2010
Hi Everyone,
Once again inter-action hits Toronto in March. Location to be announced this week, as well as speakers. For now, it's in your calendars.
Presentation: TBA
Innovation: TBA
Dissection: TBA
inter-action is a bi-monthly thinktank/discussion group/task force for interactive thinkers. It’s comprised of you. People in the industry. From Agencies to Development partners - creatives, developers, producers etc. So, this is a time to get together, have a drink and chat about what we’re up to, where things are going, and how together we can continue to push innovation locally. Collaboration, is a good thing. We like it.
Inter-action Toronto January 28th 6-8pm.
January 20th, 2010
So, it's that time again, and our very first inter-action of 2010.
Exciting? Yes.
Inter-Action hits Toronto again on Thursday January 28th 2010
This installment will be hosted by Mighty!
http://mighty.ca/
420 Wellington Street West
6-8pm.
Presentation: Mighty.
Tiny Content
Mighty will be presenting the Hyundai parking response video and makememighty.ca
Innovation: Futurist Richard Thomas (Rescheduled!)
Details:"As a consequence of pervasive computing , interaction design is poised to become one of the main liberal arts of the twenty-first century." Malcolm McCullough
Generally, Richard will be demonstrating that interactivity, "interaction design" is the amalgam of several disciplines, and today well surpasses the digital media space. The skills nurtured in IxD are sought after in all facets of human creation, use mechanics of financial transactions, product design, new forms of social technologies, architecture, City planning, urban computing and beyond. " Interaction" is swallowing the world whole as hard things begin to adopt soft qualities. Are we prepared?
This talk will centralize around the several emerging forms of interaction, and the role interface and interaction plays in the social construction of reality and the creation of new value within human architectures of desire and motivation.
Dissection: Relish Interactive
http://www.relishinteractive.com/
TBC
Looking forward to seeing all of you.
Following Inter-action at Narwhal (http://www.facebook.com/event.php?eid=240826638895&ref=ts) Gary Taxali's new show "THE TAXALI 300" will be opening at Narwhal. Stop in, and check it out. it's stunning.
inter-action is a bi-monthly thinktank/discussion group/task force for interactive thinkers. It’s comprised of you. People in the industry. From Agencies to Development partners - creatives, developers, producers etc. So, this is a time to get together, have a drink and chat about what we’re up to, where things are going, and how together we can continue to push innovation locally. Collaboration, is a good thing. We like it.
THE TAXALI 300
January 7th, 2010
© Gary Taxali, The Taxali 300
Opening January 28th from 6-9pm (right after inter-action)
"The Taxali 300" showcases hundreds of small illustrations and collages originally created for such esteemed publications as Rolling Stone, Time, GQ, Newsweek, Esquire and The New York Times among others. Spanning 2 decades and multiple awards and accolades, "The Taxali 300" presents Gary's exceptional collection of commercial illustration as a complete body of work in a gallery setting for the first time, allowing viewers to appreciate the prolific scope of visual communications and tactile character design intrinsically associated with Gary Taxali's artwork.
"Gary Taxali visually blends now with then. His style, inspired by vintage comics and advertising art, is repurposed with the goal of communicating the ironies and comical essence of popular culture. His work is at once alluring and endearing. Despite the vintage look, he is neither maudlin or nostalgic. His imagery is rich in satiric verve."
- Steven Heller, art director, author and educator
Show runs from January 28 - February 28th, 2010.
For show and sales information, please contact the gallery at 647.346.5317 or contact@narwhalartprojects.com
www.narwhalartprojects.com
Gary is available for digital work and represented through Narwhal by Lunch
Congrats to Grip Limited - Blue Skies on The FWA!
October 26th, 2009
Really, really proud of this one, during my time at Grip LimitedI executive produced this fantastic piece for Honda's Insight working with their incredible creative (Jon, Stephen, Heung, Pete, Ian, Haley) and internal development team (Heung again), Jen Mete working her magic to help pull together the shoot- and a slew of production partners including Lunch partner The Radke Film Group. and stellar director Robin Hays. We discussed with children what the future would be like, and they told us. This is one of my favorite projects to date and "Yesterday" - the FWA recognized Blue Skies. Check out Yesterday, Tomorrow and Today.
Congrats to Grip!
inter-action Toronto September September 23rd, 2009
September 28th, 2009
Well, since September is a short month and/or we've been so busy our next Inter-action will actually be on Wednesday September 30 2009.
Our friends at Magic Pony are having a very special opening on October 1st. Those of you who know me know i'm a very huge fan of Kozyndan. They will likely be in attendance at Inter-action. So we've changed the date of inter-action to a Wednesday night - September 30th
The next Inter-action will be hosted by our friends at sociMedia. www.socimedia.com
@ 569 King Street West, Toronto - 6-8pm
Presentation: Alchemy will be presenting their recent production of a short film for an online film festival for Girl Guides. Handmade sets, illustration by Nathan Jurevicius and tiny miniatures.
http://www.helloalchemy.com
Innovation: Moving beyond the marker.
Helen Papagiannis has been working with AR since before most of us knew what it was. Her video AR work is jaw dropping. She'll be coming to Inter-action show her work, discuss her creative process, and discussing ways we can move beyond the single white square on a piece of paper....
http://www.aliceglass.com
Dissection: Our hosts, Socimedia Will be presenting YeahoYeah.com and discussing the idea of integrating and mashing APIs for traditional co-promoted and direct marketing.
http://www.socimedia.com
See you there!
inter-action September
September 28th, 2009
September 4th, 2009
Well, since September is a short month and/or we’ve been so busy our next Inter-action will actually be on Wednesday September 30 2009.
Lunch partner Magic Pony are having a very special opening on October 1st. Those of you who know me know i’m a very huge fan of Kozyndan. They will likely be in attendance at Inter-action. So we’ve changed the date of inter-action to a Wednesday night - September 30th
The next Inter-action will be hosted by our friends at sociMedia. www.socimedia.com
@ 569 King Street West, Toronto – 6-8pm
Other speakers to be announced, but at least this will put it in your calendars.
See you there!
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