Today we launched the reason we weren't at SXSW. We had the privilege of working on a global campaign that launched today. The new global campaign from Sid Lee and adidas. Lunch has worked over the past few months to collaborate on the launch of "the experience" you'll see today. Lunch, Jason Zada, Domani Studios, Tool, and Six Degrees have worked tirelessly to help showcase some of the incredible creative content that can be home to only adidas.

 

Congratulations today to the team of producers, creatives, developers and technical leads who worked tirelessly to make this happen. Today we're very proud to be all in.